A number of modern retail brands has mushroomed up these days.In one small
locality you can find atleast three to four such retail stores.The concept
of everything under one roof as been adopted from western countries
keeping in minds economic developments ,profits and so called consumers
convenience . Metropolitian cities required a boon to society where they
need not to roam the whole market for their daily utility. So the
concept Of retail store was welcomed by consumers. Small shops, kirana
shops transfigure into big bands like Big bazar, Reliance fresh,
Subhiksha, Big Apple et cetra .
These Stores aims in selling a wide range of products without a single
predominant merchandise line and they sell products starting from
fruits,vegetables, apparel, furniture, appliances, electronics, and
additionally select other lines of products such as stationary, hardware,
toiletries, cosmetics,jewelery, toys, and sporting goods means any item one
can think of. Intially the concept attracts the indian middle-class
consumers but personally I feel that they are not able to cater to the
fulliest.If one day i find a product its not sure that next time i will
get it.i find it more like flea market where different things are kept to
entertain regular visitors.
Basically they have become jack of all but master of none. As they
have a long segments,self manufacturing products,or special collabration
with limited brands.None of their segments is complete enough to satisfy
the consumers.vegetable are never fresh i don’t know why they tag
themselves “fresh”.so the consumers have the choices Frozen fruits and
vegetables are never fresh.These stores are spreading geographically and
expected to penetrates its network in remote centres but no concern on
quality and strategy.